http://blog.alex-blyth.co.uk Here are some of my thoughts on the worlds of media, journalism and PR. I'd welcome your input on any aspect of this, so have a read and tell me what you think! Thu, 14 Jan 2010 19:28:32 +0000 http://backend.userland.com/rss092 en Five more to go in this series. Just to recap for anyone joining late, this is a list of ten things that PRs do that really annoy journalists. It's not meant to be an attack on individual PR professionals, or on the industry as a whole. (I'm not the sort ... http://blog.alex-blyth.co.uk/?p=178 A new decade dawns and the airwaves are filled with retrospectives on the last ten years and tentative predictions for what lies ahead. I don't normally go in for this sort of crystal ball gazing, but I'm here going to give you my view on what I think is a ... http://blog.alex-blyth.co.uk/?p=172 More and more companies are realising just what they can achieve with a blog. It's one of those areas that's morphing from from something enthusiasts do in their spare time to a mainstream marketing activity. And it's happening fast. One interesting issue thrown up by this surging enthusiasm for the company ... http://blog.alex-blyth.co.uk/?p=162 We all know when we read a piece of writing that flows well. We're immediately drawn into it, and we want to read more because every point makes sense, it's obvious how they all link together and we feel like we're moving together towards a logical conclusion. It's a nice, ... http://blog.alex-blyth.co.uk/?p=156 So, here we are halfway through the series. Just to recap for those who may not have followed it from the beginning this is a list of ten things that PRs do that really annoy journalists. I've put it together after speaking to many other journalists and also drawing on ... http://blog.alex-blyth.co.uk/?p=151 Last night B2B Marketing held its annual awards ceremony. B2B marketers from far and wide assembled at the Honourable Artillery Company in London to hear Frankie Boyle's unrepeatable jokes, to see Man Bites Dog and Eulogy pick up the PR awards, and to party the night away. It was a ... http://blog.alex-blyth.co.uk/?p=139 Here is the text of a talk I gave last Thursday evening to my Toastmaster club - London Corinthians. Let me know your thoughts.... (NB. All characters are entirely fictional, apart from my Dad who is entirely real, but would never be that rude about the leader of the Conservative Party) Everywhere ... http://blog.alex-blyth.co.uk/?p=128 Old Labour stalwart Tony Benn was famous for his insistent focus on the issues. He never had any time for all the froth and hype around personalities or the daily tittle tattle of gossip. Whether or not they agreed with his politics, almost all agreed that he was a serious ... http://blog.alex-blyth.co.uk/?p=123 This is one that no PR will ever admit to doing. Ever PR knows they shouldn't do it, and every PR, if asked, will vociferously deny falling into this trap. And yet so many do, because it's really, really hard to avoid. It is "Writing like a PR, not a real ... http://blog.alex-blyth.co.uk/?p=114 This week Campaign ran this article on its website: http://www.brandrepublic.com/News/944244/Confessions-new-business-executive/ It's a first-hand, confession-style account of one person's experiences working at a new business agency. It's an interesting article and has prompted a flurry of comments. However, I'm not convinced it was a good idea for Campaign to run it. Let's put to ... http://blog.alex-blyth.co.uk/?p=106